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We've been doing Search
Engine Optimization (SEO) in Montana since 1998 – the year Google
launched. Back then the major search engines were Yahoo, Excite, HotBot,
and Lycos. Today,
Google,
Bing and
Yahoo are the leaders of
the search engine market – with Google holding 65% of the market
share, Yahoo 17%, and Bing 12%. Last month, 15.4 billion
searches were carried out in the United States via search engines.
Is your web site effectively leveraging the power of Internet search
engines to attract new customers? If not,
we can help.
 What is Search Engine
Optimization (SEO)?
It is the process of deliberately enhancing
a web site's content to gain higher rankings on (and therefore
increased traffic from) search engines. Revolving around keywords
and key phrases, the basic SEO principal is to make your site as
relevant as possible to searchers who may be seeking your kind of
products or services. This means altering the wording and coding of
your web site to ensure an automated search engine spider will
effectively index your site with the targeted keywords and key
phrases. Ideally, SEO should begin in the planning stage of web site
construction and continue throughout the life of the web site to
evolve and improve the effectiveness of the site's content. However,
many web site owners have had their sites developed by those who
either knew nothing about SEO or did not properly implement SEO
techniques and strategies. SEO can certainly begin, or be enhanced,
after the web site is developed and launched to the Internet, but
there may be some limitations to modifications based on the web
site's framework. Remember, there are over 240 million web sites
on the Internet, with 47 million new sites added just last year!
Our quality SEO services help you compete online.
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How can you use SEO
to build your business?
Recent research shows that the following number of searches are
performed each month worldwide with the top three search engines:
SEARCHES:
Google – 88 billion per month
│
Yahoo – 9.4 billion per month
│
Bing – 4.1 billion per month
How many of those
searches do you imagine are seeking the products or services offered
by your business? More and more consumers are putting down the
Yellow Pages and looking to Google, Bing and Yahoo for answers to
their local business requirements. In fact, 93% of consumers
worldwide use search engines to find and access web sites. If your site doesn't show up
in the first three pages of search results relating to your business
you may as well not have a web site at all.
Our SEO services can put your web
site higher in the search results, driving more people to your
site and generating more hits, leads and sales.
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What steps are in
the SEO process?
We follow a proven process for optimizing web sites for Internet
search engines.
 
Analyze your Business Web Site – We look closely at how your
web site is constructed (both what the visitor sees as well as
the coding behind the scenes). We will evaluate SEO techniques
already in place, if there are any, and outline recommendations as
to how your site can be improved in order to effectively leverage
SEO. You can rest assured that we know what we're talking about when
it comes to your web site's design and functionality. We've been
building business web sites since 1998 via our web development
division of
OnTrack Designs.
Research keywords – Research is conducted into which
keywords and key phrases are searched by your potential customers.
Keeping these words in mind, we will help you write and/or modify
copy for your web site, write headings, even come up with your web
site's domain address if you are just beginning your presence on the
Internet.
Research your Competition – Knowing what keywords your
competition is targeting will help you know what you are competing
with. We analyze what words they use, where they use them within the
site structure, and in what order.
Analyze Competing Web Sites – By looking at the web sites
ranking well for your search phrases, we will have a good idea as to
how you can beat them in rankings. Sometimes you might find that the
competition is too stiff, in which case you might be best to drop
certain phrases and work harder on a less competitive ones. It's
important to weigh up a key phrase's potential traffic with its
probability of achieving visible rankings in search engines (the
top three pages of results).
Rewrite and
Restructure –
Every aspect of your web site should be optimized (but not
over-optimized) and may need to be rewritten to do so.
Particular attention is given to meta tags, headings, ALT tags,
anchor text, page-specific title tags, keyword file naming, keyword
frequency, and more. When properly done, all of this communicates
effectively with search engine bots, and their algorithms, to most
effectively rank your web site for targeted keywords and key
phrases. Yes, much of this is technical and is what we specialize
in. Please understand that we will not try to train you in all of
the jargon and methods of SEO. We will, however, do our best to
simply explain the process and techniques necessary to perform the
needed SEO for your web site. If you, or another office, is
currently maintaining the web site, those individuals responsible
for such maintenance will need to implement any SEO directions that
we outline.
Implement a Link Building Plan – Inbound links to your web site
are treated by search engines as a vote of confidence by the site
supplying the link. The more inbound links to your web site the
higher the trust by search engines that your site is genuine.
Google's system of PageRank assigns a logorithmic score from 1 to 10
based on your site's inbound links as well as the PageRank of the
sites providing the link. More or higher quality links means a
higher PageRank which means higher search engine ranking positions.
Submit to Search Engines and Directories – Submitting the web
site to the leading search engines and appropriate directories is
essential after the web site is optimized. We provide that service
and handle all manual submissions.
Implement a Content Management Plan – Once your web site is
optimized it is important to maintain fresh, quality content on the
site. This can be done in many ways depending on your business. You
could host a blog on the site and add to it regularly; you could be
continually adding new products to an online store; you could be
adding new pages to the web site; you could embed a Facebook (social
media) status update; or, you could be adding
articles or reviews. Whatever you decide, the important thing is
that it happens frequently. Search engines don't like stale content
and unless your content is kept fresh, your rankings in the search
engines will suffer.
Monitor Changes to your Ranking Positions – It's important that
a quality web site analytic tool be in place to monitor web site
traffic and search engine activity. This is essential to be able to
accurately monitor how each SEO web site change is helping or
hindering your overall rankings. If your web site developer did not
include a tool for you to be able to monitor your web site
statistics, we can provide assistance in this area.
Seven
Maintenance Steps – Once SEO has been implemented, it is
important to:
(1) do occasional research regarding your industry
keywords and phrases;
(2) do occasional research of your competition to
see what new strategies they are implementing;
(3) make changes to the
wording of your web site, as needed, so that it flows better and is
indexed well;
(4) keep building inbound links;
(5) add more pages or
content as needed to effectively compete;
(6) continually monitor
web site performance using analytics; and,
(7) use our search engine
resubmission service to resubmit the web site to leading search
engines and directories quarterly (not more frequently) to
ensure the highest rankings possible. Search engines constantly
change their relevancy algorithms. Therefore, we recommend that you
resubmit a web page to a search engine whenever there is a
significant change to web page or if a page has dropped from the
search engine database.
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Where should you
begin?
Get a FREE analysis and proposal to find out what's involved.
There's no cost or obligation.
Click here!
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