Company Overview

OnTrack Designs is a professional web development and search engine optimization business specializing in planning, designing and implementing web sites for businesses and organizations. Since 1998, OnTrack Designs has aimed to provide clientele with current and affordable Web technologies, prompt and personal service, and on track solutions and strategies for online success. OnTrack works with clients on maintaining their competitive advantage through its 3Ts Model – attracting targeted Traffic, building online Trust, and stimulating online financial and/or information Transactions.

Located in the beautiful city of Missoula, Montana we enjoy an environment that is abundant in scenery and recreational activities – both of which attribute to our creative processes. We're committed to delivering your message around the globe using advanced and proven methods.

Our Design Philosophy

Our design philosophy is ultimately defined by our commitment to our clients. We work closely with your business to facilitate the overall process of developing your web presence. We provide direction in the planning of your strategy, and assist you in defining your goals. We then provide leadership in the overall conceptualization and design of your web site in order to best realize your objectives. With that said, the "Design Philosophy" of OnTrack Designs includes a daily aim for excellence, maximum message delivery with each web project, and commitment to client satisfaction.

The Internet is primarily about information. Rather than seeking to be dazzled or entertained, research confirms that people use the Internet to locate and access information. Therefore, a web site's effectiveness can be measured in terms of its accessibility, usability and information quality. If the Web is about information, then a web site must communicate clearly. To achieve this, OnTrack Designs constantly keeps the following in mind when developing sites:

           Use text content which is succinct and readable
           Color schemes which don't dominate
           Download times which don't frustrate
           Screen layouts which enhance the content
           Consistency across the web site which reduces uncertainty
           Navigation schemes which minimize confusion
           Contact details visible on every page to enhance trust
           Sophisticated forms and info systems that are user-friendly

Taken together, these principles reflect the design philosophy that OnTrack Designs has established over a decade of web site development.

Regarding Clientele: we will not provide services to any individual or business entity that desires an online presence to offer and/or promote "adult" content or any material which, in our opinion, would be perceived by the general public as controversial, questionable, or objectionable in nature. In addition, we will not provide referrals for such projects.